Years before it became a reality, the late John Wannamaker saw, in his own imagination, in practically all its details, the gigantic business which now bears his name and despite the fact the he then without the capital to create such a business, he managed to get it and to see the business he had dreamed of in his mind become a splendid reality

6 basic fears are:

  1. fear of criticism
  2. fear of ill health
  3. fear of poverty
  4. fear of Old Age
  5. fear of the loss of love
  6. fear of death